Welcome to Box Concepts Food GroupInspired by the world and built in Canada, Box Concepts Food Group has grown from one Wok Box store in Edmonton, to over 80 franchises across four exclusive brands, as well as an integrated food supply business. Since its inception in 2012, the Box Concepts Food Group executive team has worked diligently to provide franchisees with a solid business template and customers with a high quality, unparalleled food experience. Our brands include Wok Box Fresh Asian Kitchen and Firecrust Custom Salads + Pizzas. Each concept is supported by Kettles + Foods Kitchen, our growing food production facility, which aims to create unique flavours, lending to dining experiences that span the globe, as well as multiple palates. Unique concepts + a knowledgeable and highly experienced team = a well rounded and dynamic food service and hospitality business. Welcome to Box Concepts Food Group.
Customizable, handcrafted and authentic, Firecrust Custom Salads + Pizzas delivers a Neapolitan pizza and salad lover’s dream come true in a cozy and contemporary fast-casual environment. Founded in 2014, Firecrust has locations in British Columbia and Alberta, with scheduled store openings in Edmonton, Calgary, Greater Vancouver and throughout Saskatchewan.